In Pawleys Island, big decisions don’t usually arrive with a whistle and a countdown clock.
They tend to show up quietly — during a walk around the neighborhood, on a front porch, or somewhere between the holidays and football playoffs.
“Not yet… but maybe next year.”
“We’ll see how things look after the new year.”
“Someday.”
Lately, we’re hearing that word a lot — and more often than not, “someday” is starting to look like 2026.
Why Early 2026 Matters
Each year, there’s a noticeable shift in buyer activity during the Open House weekend just before the Super Bowl.
Buyers are in town. Schedules are lighter. And attention is high — before spring inventory fully takes the field.
Homes that are listed and ready ahead of that weekend often benefit from:
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Strong early-season traffic
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Less competition than later spring listings
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Momentum right out of the gate
It’s not about rushing — it’s about being ready when the play develops.
Preparation Wins Games (and Sales)
Listing early works best when preparation starts early, too.
Giving yourself time allows you to:
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Prepare calmly instead of scrambling
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Make smart updates that actually matter
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Price with confidence
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Avoid the pressure of “catching up” later
A solid game plan makes everything feel more manageable once the market heats up.
You Don’t Have to Do It Alone
One of the biggest advantages of starting early is having support — and that’s where our team comes in.
From day one, we help homeowners take preparation step by step. Whether you need trusted resources for cleaning, minor repairs, touch-ups, or staging, our Client Services Manager is at your service to help coordinate the details and keep things moving smoothly.
Behind the scenes, our full-time Marketing Director is focused solely on our clients — developing the strategy, fine-tuning the presentation, and making sure the game plan is on point when it’s time to introduce your home to the market.
It’s a team approach designed to reduce stress, keep things organized, and help your home show at its very best — without everything landing on your shoulders at once.
A Simple Timing Tip
If your goal is to take advantage of early-year buyer activity, mid-January is an ideal target for listing.
That timing allows:
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Thoughtful preparation
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Professional marketing to be fully in place
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Strong visibility heading into the pre–Super Bowl Open House weekend
You don’t have to decide today — but starting the conversation early gives you the most options.
Is 2026 Starting to Feel Closer?
If you’ve caught yourself thinking:
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“We’re not ready yet, but we’re planning ahead”
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“We don’t want to miss a strong window”
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“We just want to understand our timing”
That’s usually the perfect moment to reach out.
No pressure. No sales pitch. Just honest guidance and a clear plan — so when “someday” becomes game day, you’re ready.
Because in Pawleys Island — much like football — the teams that prepare early tend to enjoy the strongest starts.
Mariah Johnson & Hampton Roberts
Pawleys Island locals with decades of experience
Backed by a full team — here to help you get ready, every step of the way.